Qualitative Research

Introduction/BackgroundIn this comp whizznt part of the study, the interrogationer should explain the rationale for undertaking the work reported on, including what he/she has chosen to do, the reasons for doing it and the background to the study. It should be written in an explanatory style. Thus, the researcher should state what the report is about, the relevant themes and issues, a brief epitome of the system of enquiry and also the limits of the research and reasons for them.For instance, in the article titled Making Corporate hearty Responsibility Work Do rude and Community Banks (RCBs) in Ghana Care at wholly? by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the background information was perfectly done. The researchers made their intentions exposed and known and by this, their assimilation was on Rural and Community Banks in Ghana.Also, what other researchers have debated on concerning this topic was made clear by the researchers.Literature ReviewThis part of the research report should focus on a survey of publications (e.g. books, journals, authoritative websites, convention papers, etc.), reporting work that has already been done on the topic of the report.It should only include studies that have rate relevance to the research. A literature follow should be written like an essay in a discursive style, with an introduction, main discussion grouped in themes and a conclusion. Then, the researcher should conclude with how the review has inform his/her research, thus things the researcher allow for be building on and also the gaps he/ she lead be filling.For instance, in the article titled Making Corporate Social Responsibility Work Do Rural and Community Banks (RCBs) in Ghana Care at All? by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the literature review was perfectly done.The researchers of this article grouped their literature review in thematic areas, which include CSR and Busin ess Operations, The CSR docket and the Operations of RCBs and also concluded with the aim to provide justification or otherwise for the investment in CSR and contribute to the growing discourse of CSR and its strategic value for SMEs in emerging economies. soft researchQualitative research refers to investigating the features of a commercialize place through in-depth research that explores the background and context for decision do1. In a nonher words, this type of research prefers other methods rather than the statistical analysis of information to endure certain conclusion about the market and aims to research on the behaviour of the guests.There are ii types of qualitative research methods. The first one is depth interviewing. Depth interviewing refers to one on one interviewing as the main tool of finding the nodes alternatives and opinions about a harvest-tide, a service or a merchandising campaign, for example.The second method is group discussions, in which the focus moves from the individual consumer to the group of potency customers2. The customers are brought together and discuss a certain merchandise or service, analyzing the strength and weaknesses of that product and proposing ways by which its sales sack up be increased.In general, qualitative research is employ when more in depth or perceptual entropy is required3. This means that, as a selling tool, qualitative research will be used when attempting to obtain actually focused information on consumer carriage an consumer reaction to a certain product or service.The first important advantage of such a marketing tool is the fact that it is very applied and that it is most in all probability to provide very completed information in the area it is used. If you go an individual, one-on-one interview with a potential or spry client, you will be posing questions so that you will obtain feedback as to the customers orientation course in terms of that products characteristics. In this way, the product that will be launched on the market will be more fill for the potential clients, it will bear many of characteristics they need or require. If the product has already been launched, then this will most likely be corrected following the modern evaluations. Because it will resound more of the requirements the clients want, the products sales are likely to grow as well.Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost incalculable number of clients and customers, while these methodologies fair game only a very diminished number of them. We may assume that the targeted individuals are not necessarily representative for the built-in population and that they will be only be referring to their own preferences rather than those of the entire potential group of consumers.Additionally, we can superlative towards the very large cost qualitative research implies. Indeed, be able to perform individual intervie ws is unimpeachably a task that will mean additional costs for each of the interviews. The group interview methodological analysis is also costly, as all the participants will need to be paid, while this type of session is likely to take up some time.Quantitative research refers to standard a market and quantifying that measurement with info4. Obviously, compared to qualitative research, this is a much larger berth, a perspective where the entire market needs to be study. Additionally, numeric research will aim to disc everywhere and statistically analyze information and selective information on the market size, market growth rates etc.On the other hand, quantitative research can also be used to evaluate customer preference and decide on customer attitudes and sentience for certain products.The quantitative analysis is based on devil essential vectors data collection and data analysis. In terms of data collection, this activity will be aimed at gathering data that will help the marketing related decisions of the company. Data can be collected in any circumstances, on the street in interviews, through the lucre, on the phone or over the mail etc.On the other hand, this data needs to be interpreted and analyzed so as to provide the unavoidable reaction from the decision makers. By interpretation, we will mean that the data will be statistically analyzed, trends and on-line(prenominal) tendencies will be estimated, all this with the use of different statistical measure and calculations.Obviously, the main advantage of quantitative research is that it give such an ample perspective over the whole market rather than apart(p) opinions of certain individuals. On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research.In general, it is often recommended that the two different types of analyses are combined so as to reflect best both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and back up by relevant data.Bibliography1. marketplace research qualitative research. On the cyberspace at http//www.tutor2u.net/ handicraft/marketing/research_qualitative.asp. stretch out retrieved on November 15, 2006.2. Qualitative Market Research. finally retrieved on November 15, 20063. Market research quantitative research. Last retrieved on November 15, 2006.1 Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2 Ibid. 3 Qualitative Market Research. On the Internet at http//www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 4 Market research quantitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on Nove mber 15, 2006.Qualitative researchQualitative research refers to investigating the features of a market through in-depth research that explores the background and context for decision making1. In another words, this type of research prefers other methods rather than the statistical analysis of data to obtain certain conclusion about the market and aims to research on the behaviour of the customers.There are two types of qualitative research methods. The first one is depth interviewing. Depth interviewing refers to one on one interviewing as the main tool of finding the customers preferences and opinions about a product, a service or a marketing campaign, for example.The second method is group discussions, in which the focus moves from the individual consumer to the group of potential customers2. The customers are brought together and discuss a certain product or service, analyzing the strength and weaknesses of that product and proposing ways by which its sales can be increased.In general, qualitative research is used when more in depth or perceptual data is required3. This means that, as a marketing tool, qualitative research will be used when attempting to obtain very focused information on consumer behavior an consumer reaction to a certain product or service.The first important advantage of such a marketing tool is the fact that it is very applied and that it is most likely to provide very accurate information in the area it is used. If you conduct an individual, one-on-one interview with a potential or active client, you will be posing questions so that you will obtain feedback as to the customers preference in terms of that products characteristics.In this way, the product that will be launched on the market will be more fit for the potential clients, it will bear many of characteristics they need or require. If the product has already been launched, then this will most likely be corrected following the new evaluations. Because it will reflect more of the requirements the clients want, the products sales are likely to grow as well.Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost incalculable number of clients and customers, while these methodologies target only a very small number of them. We may assume that the targeted individuals are not necessarily representative for the entire population and that they will be only be referring to their own preferences rather than those of the entire potential group of consumers.Additionally, we can point towards the very large costs qualitative research implies. Indeed, being able to perform individual interviews is definitely a task that will mean additional costs for each of the interviews. The group interview methodology is also costly, as all the participants will need to be paid, while this type of session is likely to take up some time.Quantitative research refers to measuring a market and quantifying that measurement with data4. Ob viously, compared to qualitative research, this is a much larger perspective, a perspective where the entire market needs to be analyzed. Additionally, quantitative research will aim to discover and statistically analyze information and data on the market size, market growth rates etc.On the other hand, quantitative research can also be used to evaluate customer preference and decide on customer attitudes and awareness for certain products.The quantitative analysis is based on two essential vectors data collection and data analysis. In terms of data collection, this activity will be aimed at gathering data that will help the marketing related decisions of the company. Data can be collected in any circumstances, on the street in interviews, through the Internet, on the phone or over the mail etc.On the other hand, this data needs to be interpreted and analyzed so as to provide the necessary reaction from the decision makers. By interpretation, we will mean that the data will be stat istically analyzed, trends and current tendencies will be estimated, all this with the use of different statistical measure and calculations.Obviously, the main advantage of quantitative research is that it give such an ample perspective over the whole market rather than isolated opinions of certain individuals. On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research.In general, it is often recommended that the two different types of analyses are combined so as to reflect best both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and supported by relevant data.Bibliography1. Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006.2. Qualitative Market Resear ch. Last retrieved on November 15, 20063. Market research quantitative research. Last retrieved on November 15, 2006.1 Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2 Ibid. 3 Qualitative Market Research. On the Internet at http//www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 4 Market research quantitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on November 15, 2006.