Cultural Analysis of Ben Jerrys Issue Using Scheins...

Company Background of Ben Jerry’s In 1978, Ben Jerry’s Homemade Inc. was established in Vermont, Burlington. According to Material Handling Management (2008), Ben Jerry’s operate with â€Å"more than 650 employees in three facilities, all in Vermont – South Burlington, Waterbury and St. Albans. Corporate offices are located at South Burlington site.† Ben Jerry’s hold ‘Free Cone Day: free scoops of Ben Jerry’s’ once a year to mark its annual anniversaries nationwide. Ben Jerry’s Foundation is founded in 1985 to offer funding to community-oriented schemes. The board of directors of the company â€Å"commits 7.5% of the company’s annual pretax profits to philanthropy.† (http://www.benandjerrysfoundation.org/who-we-are.html) Ben Jerry’s†¦show more content†¦According to Wilson (2010: 224), â€Å"organizational cultures are not mirror images of the cultures of the wilder society.† As businesses grow internationally, culture becomes an important feature to consider. â€Å"Intercultural communication refers to a process in which messages created in one culture must be processed and interpreted in another culture.† (Hill, Wu, Beadle and Brown, 2012: 297) Organizations from different countries where native language is not similar to each other, may encounter difficulties to communicate due to barriers to intercultural communication which includes non-verbal behaviors and non-verbal interactions. Non-verbal interactions and behaviors can cause anger, sadness and fear because of misunderstanding each other. Language, anxiety, prejudice and stereotypes are also barriers to intercultural communications. Language can be misunderstood by translation problems. Translation plays a role in enhancing communications between cultures. However, translation is often faulty byShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesresult oriented but also to b e wise in their decision making. This requires that they have a deeper than superficial understanding of management and organization issues. McAuley et al. helps student and managers understand organizational performance without having to go through extensive reading. It deepens their understanding of issues with which they are confronted in practice, by putting them into a larger context. This book really helps students and managers to become wiser. Professor Renà © Tissen